Over the past seven years, my strategic initiatives, product launches, partnership creation and expansion, dynamic presentations, public speaking engagements, blogs, whitepapers, webinars, demos, videos, and diligent nurturing of customer relationships have resulted in the successful generation of over $100M in sales.
Scroll down for featured product marketing content and more.
Check out my resume, visit LinkedIn for my profile,
schedule a meeting, or contact me.
certifications
experienced with
Featured Content
Specializing in crafting impactful content, I empower sales teams, inform analysts, and orchestrate marketing campaigns to heighten customer awareness, stimulate demand, and foster product adoption. My content portfolio encompasses on-site and remote presentations, stage appearances, blog posts, e-books, white papers, datasheets, infographics, product demonstrations, social media copy, videos, webinars, as well as internal and partner training materials.
See some of my featured content below or jump to a specific section.
Kevin is a gem. Bright, knowledgeable and a pleasure to work with. He provided valuable insights during a complex transition period, and helped set us up for success.
marty kagan, Co-founder/CEO at Hydrolix
Ready, Set, Modernize!
A Mini Playbook for Application Modernization on AWS
This playbook covers six steps, from why modernization is critical to setting up your team for success with a strong DevOps culture.
This content is an example of a medium-form playbook used to drive Top of Funnel new prospects.
Here are some things I know from my 2+ years working with Kevin Downs:
First, he delivers results: Not only does he deliver them reliably, consistently, and with a depth of insight only years of experience can bring, he delivers them in a way that is calm, assured, complete, and competent. Every. Single. Time.
There’s never a question about whether Kevin knows how a particular feature works, where the project stands, or how it’s performing for customers. Not only does he know, he makes it his business to know earlier and better than most others in the organization.Leon Adato, Principal Technical Evangelist at Kentik
Use New Relic’s observability to power DevOps speed and agility
Stay on top of your Amazon Web Services (AWS) CI/CD pipelines, and measure team performance.
This product marketing content is an example of a data or solution sheet that can be used as a leave-behind for a customer, provided at conferences, or downloaded from a website.
Kevin is an experienced, thoughtful, and team-first technical marketing, strategy and services professional with deep expertise in public cloud infrastructure. He knows the landscape and understands what customers are trying to do with compute, networking, and storage to help their businesses. Kevin knows his way around both virtual and physical data centers, serving as mentor, advisor, and SME to teammates, customers, and partners.
Jon rooney, Vice President Product Marketing AT Unity
New Relic infrastructure monitoring
Integrate infrastructure and application monitoring for faster troubleshooting.
I work with the web team to provide the product marketing content and messaging and run A/B testing to see what resonates and converts viewers to customers. I also have Drupal and WordPress experience.
Kevin’s dedication and work ethic are unmatched. He approaches every project with a strategic mindset and pays meticulous attention to detail. His ability to think critically and problem-solve makes him an invaluable resource when faced with challenges. Kevin’s positive attitude and strong interpersonal skills contribute to a collaborative and enjoyable work environment. His professionalism and reliability make him a trusted team member.
jay goodman, Sr. Motion Graphics Designer at new relic
The Azure Native New Relic Service is now generally available
Pay with your Azure MACC credits and store your telemetry data on Microsoft Azure with the Azure Native New Relic Service
This product marketing content is an example of a launch blog that was part of a new partnership and offering with Microsoft. It contains both a sizzle video and a demonstration video.
Kevin’s positive attitude, enthusiasm, & passion along with his technical expertise and business acumen all help make Kevin the utmost professional who is also quite enjoyable to work with.
Jill Anderson, Alliances and Channel Sales Manager at ASG Technologies
Modernization: The Need for Continuous Application Optimization in the Cloud
Business applications—like businesses themselves—must constantly change and improve in response to new challenges and opportunities. In today’s world, that evolution typically involves moving some or all of your IT environment into the cloud.
This content is an example of a best-practice technical blog post.
Kevin was an amazing knowledge resource for me as I was onboarded to the team, and he was always incredibly approachable and kind when I came to him with any questions. Through his amazing mentorship, I successfully executed my first few launches at New Relic. His attention to detail and ability to speak from his wide range of experience made him a great mentor and contributor to the PMM team.
Andrea Denise Sy, Principal Product Marketing Manager at Vendia
6 Priorities for Ops in a ‘Serverless’ World
The server as we know it is dying [mic drop]. Here are 6 priorities I recommend for ops in a serverless world.
This content is an example of an opinion-list blog post.
Kevin possesses an incredibly rare depth of knowledge when it comes to Cloud and Infrastructure, which he has honed over more than two decades of hands-on experience. What’s more, he has successfully adapted this knowledge to excel in the world of Product Marketing, demonstrating a keen ability to “talk-the-talk” with the best of them.
Kristi beard, Senior Growth Marketing Manager at new relic
Modernizing with AWS
Getting Started with ‘Observability-Driven’ Rehosting, Replatforming, and Refactoring.
This three-part content series exemplifies engaging with customers over time and shows thought leadership. White papers can be used as a leave-behind for a customer, at a convention booth, or downloaded from a website behind a content gate.
I have had the great pleasure of partnering with him on many projects that span webinars, content development, blogs, and strategy development around all things cloud. His expertise in cloud strategy, technology, lifecycle, and business has proved invaluable across multiple teams – Product Marketing, Alliances and Channels, and Solutions Marketing.
While Kevin is highly disciplined and brings due diligence to the detail of every assignment, he also makes hard work fun. He has a gift for making complex technology accessible and understandable for less technical folks and is also a heavy hitter with product development and engineers.diane davidson, sr director alliances and channel marketing at new relic
Recent Blog Posts
Amazon Linux 2023 is now supported by New Relic
New Relic supports Amazon Linux 2023. Learn how to install the infrastructure monitoring agent on AL2023 and add it to your observability.
Continue Reading Amazon Linux 2023 is now supported by New Relic
AWS Systems Manager and New Relic
Learn how to install the New Relic infrastructure monitoring agent using AWS Systems Manager in three easy steps.
The Azure Native New Relic Service is now generally available
With the Azure Native New Relic Service, pay with your Azure MACC credits, store your telemetry data in Azure, and get started quickly in the Azure Portal.
Continue Reading The Azure Native New Relic Service is now generally available