I’ve helped teams generate $100M+ in revenue through GTM programs that turn complexity into clarity and connect technical value to business outcomes.
Whether it’s launching a new product, enabling sellers, or building a partner motion from scratch, I bring the strategy, the storytelling, and the execution.
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Featured Content
The right content moves deals forward.
I create assets that speed up sales cycles, enable sales and partners,
and drive adoption, fast.
From whitepapers and decks to demos, videos, and enablement kits,
I tailor every piece to the audience, funnel stage, and goals.
See some of my featured content below or jump to a specific section.
*Updated with new content.
Kevin is a gem. Bright, knowledgeable and a pleasure to work with. He provided valuable insights during a complex transition period, and helped set us up for success.
marty kagan, Co-founder/CEO at Hydrolix
Ready, Set, Modernize!
This playbook walks through six key steps, from making the case for modernization to building a DevOps culture that supports long-term success.
Used to engage top-of-funnel prospects, it’s a mid-length asset designed to educate, qualify, and spark action.
Here are some things I know from my 2+ years working with Kevin Downs:
First, he delivers results: Not only does he deliver them reliably, consistently, and with a depth of insight only years of experience can bring, he delivers them in a way that is calm, assured, complete, and competent. Every. Single. Time.
There’s never a question about whether Kevin knows how a particular feature works, where the project stands, or how it’s performing for customers. Not only does he know, he makes it his business to know earlier and better than most others in the organization.Leon Adato, Principal Technology Advocate at Catchpoint
Use New Relic’s observability to power DevOps speed and agility
This solution sheet helps teams track AWS CI/CD performance and highlight bottlenecks, giving engineering and DevOps leaders the insight they need to optimize delivery.
Used as a leave-behind or downloadable asset, it supports mid-funnel conversations by reinforcing product value in a clear, data-driven format.
Additional Solution Sheets
Kevin is an experienced, thoughtful, and team-first technical marketing, strategy and services professional with deep expertise in public cloud infrastructure. He knows the landscape and understands what customers are trying to do with compute, networking, and storage to help their businesses. Kevin knows his way around both virtual and physical data centers, serving as mentor, advisor, and SME to teammates, customers, and partners.
Jon rooney, Vice President Product Marketing AT box
New Relic infrastructure monitoring
This page helps prospects understand how integrating infrastructure and app monitoring accelerates root-cause analysis. I partnered with the web team to craft the messaging, optimize for conversion, and run A/B tests to improve performance.
Bonus: I’ve also worked hands-on in Drupal and WordPress to move fast when needed.
Kevin’s dedication and work ethic are unmatched. He approaches every project with a strategic mindset and pays meticulous attention to detail. His ability to think critically and problem-solve makes him an invaluable resource when faced with challenges. Kevin’s positive attitude and strong interpersonal skills contribute to a collaborative and enjoyable work environment. His professionalism and reliability make him a trusted team member.
jay goodman, Motion Director & Designer
The Azure Native New Relic Service is now generally available
This blog announced the Azure Native New Relic Service, enabling customers to use MACC credits and store telemetry data directly in Azure.
I created the messaging to support the launch in partnership with Microsoft, pairing a high-level sizzle video with a technical demo to drive both awareness and activation.
Kevin’s positive attitude, enthusiasm, & passion along with his technical expertise and business acumen all help make Kevin the utmost professional who is also quite enjoyable to work with.
Jill Anderson, Alliances and Channel Sales Manager
Modernization: The Need for Continuous Application Optimization in the Cloud
In the cloud, modernization doesn’t stop at migration. This best-practice blog explores why ongoing application tuning is critical for performance, cost, and agility.
I wrote this piece to educate technical decision-makers on the “what’s next” after cloud adoption, and to position our solution as the answer.
Kevin was an amazing knowledge resource for me as I was onboarded to the team, and he was always incredibly approachable and kind when I came to him with any questions. Through his amazing mentorship, I successfully executed my first few launches at New Relic. His attention to detail and ability to speak from his wide range of experience made him a great mentor and contributor to the PMM team.
Andrea Denise Sy
SENIOR PRODUCT MARKETING MANAGER AT NEW RELIC
Principal Product Marketing Manager at Vendia
DIRECTOR OF PRODUCT MARKETING AT LUCIQ
6 Priorities for Ops in a ‘Serverless’ World
The server is fading fast, and ops needs a new playbook. In this opinion piece, I lay out six priorities to help DevOps teams stay relevant and effective in a cloud-native, serverless environment.
It’s a strong example of point-of-view content designed to spark conversation and showcase thought leadership.
Kevin possesses an incredibly rare depth of knowledge when it comes to Cloud and Infrastructure, which he has honed over more than two decades of hands-on experience. What’s more, he has successfully adapted this knowledge to excel in the world of Product Marketing, demonstrating a keen ability to “talk-the-talk” with the best of them.
Kristi beard, Sr Marketing Manager of Cloud Modernization at dynatrace
Modernizing with AWS
This three-part series guides customers through observability-driven rehosting, replatforming, and refactoring strategies on AWS. Each paper builds on the last, moving readers from awareness to action with practical guidance and real-world examples.
Created as a thought leadership asset, the series was used for gated downloads, event handouts, and sales leave-behinds to support deeper engagement across the funnel.
Additional White Paper
I have had the great pleasure of partnering with him on many projects that span webinars, content development, blogs, and strategy development around all things cloud. His expertise in cloud strategy, technology, lifecycle, and business has proved invaluable across multiple teams – Product Marketing, Alliances and Channels, and Solutions Marketing.
While Kevin is highly disciplined and brings due diligence to the detail of every assignment, he also makes hard work fun. He has a gift for making complex technology accessible and understandable for less technical folks and is also a heavy hitter with product development and engineers.diane davidson, sr director alliances and channel marketing at new relic
EBOOKS
I create long-form assets that simplify complex problems, spark interest early in the buyer journey, and give sales a conversation starter worth sending.
From market education to narrative positioning, eBooks play a key role in any product marketing strategy. They help frame the problem, articulate your unique value, and establish trust with buyers long before they talk to sales.
I build eBooks that convert. Each one is crafted to support demand generation, enable sellers, and provide a lasting asset for your GTM motion that can be reused across campaigns, presentations, and partner plays.
Whether it’s a strategic guide, a vertical deep dive, or a proof-packed solution story, my eBooks are designed to move prospects from “what is this?” to “we need this.”
I worked with Kevin during New Relic’s relaunch of their Infrastructure Monitoring product. He is by far one of the most talented and well-informed Product Marketing Managers that I’ve ever had the privilege to work with. His positive attitude and cheerful demeanor always made our collaborations enjoyable, and I was incredibly fortunate to benefit from his years of experience working with infrastructure monitoring solutions and related platforms. Kevin is the type of leader any company would be proud to have among their ranks, and I cannot recommend him strongly enough.
Aaron “Checo” Pacheco, CEO & Founder at OtterMon AI
Recent Blog Posts
Amazon Linux 2023 is now supported by New Relic
New Relic supports Amazon Linux 2023. Learn how to install the infrastructure monitoring agent on AL2023 and add it to your observability.
Continue Reading Amazon Linux 2023 is now supported by New Relic
AWS Systems Manager and New Relic
Learn how to install the New Relic infrastructure monitoring agent using AWS Systems Manager in three easy steps.
The Azure Native New Relic Service is now generally available
With the Azure Native New Relic Service, pay with your Azure MACC credits, store your telemetry data in Azure, and get started quickly in the Azure Portal.
Continue Reading The Azure Native New Relic Service is now generally available